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Diesel's Fuel For Life Denim Scent

Jeanswear powerhouse draws on fabric’s heritage for its latest fragrance

Diesel's Fuel For Life Denim Scent

The five-pocket denim jean has been the ubiquitous, wardrobe- defining style staple for men for the best part of a century.

In celebration of this hardwearing fabric’s attributes, Italian-based jeanswear aficionado Diesel has launched a new signature fragrance (available from 4 May) inspired by the timeless qualities of this universally lauded cloth.

Fuel For Life Denim’s bottle is ‘dressed’ in a contour-hugging, raw-seam, stonewashed blue denim pouch. Aimed at a more youthful audience than its namesake signature fragrance, a base of star anise, raspberry and lavender combines with top notes of pink grapefruit for an invigorating citrus experience.

Fuel For Life Denim (For Him): £37.50 for 50ml, £45 for 75ml by DIESEL; 0845-070 8090

(Images: Sam Armstrong)