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Cereal goes neon

It's like Piccadilly Circus at breakfast

Cereal goes neon

No matter how hard Kellogs try All Bran will never taste nice. However, they can make it look good by finding out how on earth these cereal boxes are lighting up, and copying the designs.

Hit play on the footage below to witness the greatest advancement in breakfast cereal since someone thought to pour milk on the sorry looking stuff. Apparently they are wirelessly charged by the shelves they sit on. More detail? Step this way.

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