The airline in-flight safety video has become a piece of art of its own in recent years. With frequent flyers becoming numb to the bog standard “lights on the floor of the plane will guide you to the exits” shtick, airlines have taken to using more memorable ways to get the safety message across.
Virgin Atlantic have a nifty animated short film now, while New Zealand Airlines employed the help of a few Hobbits to tell you to put your seatbelt on.
Now, in a new video, British Airways have roped in a bunch of celebrity faves to remind you to be courteous and safe on an aeroplane.
Chiwetel Ejiofor, Gordon Ramsay, Thandie Newton, Sir Ian McKellen, Rowan Atkinson and more all feature in a new star-studded safety video.
The video takes passengers through all the big notes of plane safety, with a few outtakes for added flavour. It’s one thing to have Gordon Ramsay tell you not to block the aisles or exits on seats. It’s another thing entirely to have him yell at comedian and director Asim Chaudhry for putting the wrong lines on the teleprompter.
Ever dreamt of having the ‘brace for crash’ position demonstrated to you by Gillian Anderson? Almost certainly not, but now you can see it anyway.
How did British Airways get all of these celebrities on this nifty new video? Well the creative project has come about through a collaboration with Comic Relief, with all our stars encouraging passengers flying to remember to donate any small change to the charity while flying.
Flying back from the States to the UK and have a spare dollar in your pocket? Put it in a Comic Relief donation envelope, Rowan Atkinson suggests.
That’s right, the new British Airways safety video ends with Mr. Bean.
"It’s extremely important to us that customers engage with our safety video, and involving some of the nation’s most well-known personalities has given us the chance to create something fun that we hope people will watch from start to finish – and remember," British Airways chairman and CEO Alex Cruz said in a statement.
"We’ve worked with Comic Relief since 2010 and our customers have already helped us generate £16.5 million for great causes. We hope the new video will enable us to exceed our goal of raising £20 million by 2020."
The new British Airways safety video will appear on BA flights from 1 September 2017. Just in time for our delayed summer holiday.