An East London corner store became a giant musical instrument for one day only.
The Dalston shop, Best Supermarket, was transformed overnight from a typical neighbourhood store selling everyday goods to an all-singing, all-dancing musical masterpiece by Red Stripe lager.
As a customers reached for a Red Stripe, Caribbean musical chaos broke out. Instruments included a bottle trumpet, food can xylophone, gondola bass, sweeping broom shaker, rolling Pot Noodle maraca and nut packet shakers.
Next week, when you reach for the Tennents Super, a doctor will burst out of the fridge and give you an instant life expectancy.