It started off so innocently. Walking, talking opinion-divider Piers Morgan simply asked his followers to tweet him entertaining and interesting questions for his column in the Mail on Sunday.
"A perfectly reasonable, fool proof plan," said absolutely nobody that had ever been on the Internet.
The results, as you can imagine, range from the funny, the tragic and the downright abusive.
Now, obviously we would never really encourage the public humiliation of anybody but, the #AskPiers has definitely just become our new favourite thing...