Thought this week couldn't get any more ridiculous? Then think on, friends, because you haven't seen this video yet.
For reasons that are unknown, and will surely stay unknown forever, a man named (we think) Seb Reid has decided to soundtrack Nigel Farage's backtracking Good Morning Britain interview with solo bass guitar.
Why? We don't know. But it's absolutely brilliant.
Now this is a back to bassics campaign we can believe in.