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McDonald’s Billboard Lights Up Chicago Sky

What's the single best thing on the McDonald's menu. It's fires isn't it? Pipe down about your quarter pounder with cheese, the answer is fries. No other fast food eatery has come close to them (hang your head in shame Burger King).

A fitting tribute to there golden goodness has gone up in Chicago. The creation of ad agency Leo Burnett this billboard fires beams of light resembling chipped potato excellence, into the night sky.

Part of a regional "Best Fries on the Planet" campaign, it is visible for some three miles around its location at North Clark and West Ontario.

Looks a little like the Twin Towers tribute though.

Via Adweek