Food & Drink

Coca Cola's Christmas bottle is genius

Published

You know what this festive period is missing? Carbonated soft drinks in formalwear.

Already the brains behind Santa’s getup and the only 18-wheeler synonymous with snow outside of Ice Road Truckers, Coca-Cola has managed to top even all that this holiday season, releasing a special edition of the 500ml bottle which turns the label into a snazzy bow-tie.

Yes, a proper one, smartly emerging once the tag is peeled off and the remaining material pulled through to create a ruffle effect. Or a ribbon, depending how tightly you pull it.

We’re not sure how many months were spent figuring out this label hack but it was clearly time well spent. Even if they missed a trick for a Spectre promotion.

Holidays are coming, just a little more elegantly than usual.

[Via: Metro]