Butter is one of life's great treats, yet also one of its most infuriating.
Such is its resolutely solid nature, by the time you've attempted to spread it over your hot toast with a knife, you've almost certainly managed to rip the slice apart, resulting in a limp, crumb-strewn mess.
But no longer: for the butter Pritt Stick is here.
Created by Aussie Facebooker Elly Awesome, it's actually pretty straightforward: grab an old Pritt Stick, scrape and wash out the residual glue, replace with melted butter and then leave to solidify in a fridge for a couple of hours. And yet - it's brilliant, simply spread that butter all over your toast with full control.
Watch below and curse yourselves that it's taken us this long to progress as a species.