Food & Drink

The Beer That Makes You More Creative

Hankering for a beer but don’t want to lose your creative spark? Problem solved.
 
For too long beer has been viewed as a creative stumbling block; a social lubricant; a liquid procrastinator; a slayer of brain cells. But now comes the Problem Solver, a 7.1 per cent craft IPA designed to “tickle taste buds and brain cells” while giving drinkers a prime boost to the senses.
 

marketing agency CP+B Copenhagen and Danish brewery Rocket Brewing 

 
Ingeniously, the bottle includes a scale to determine how much of the beer you need to drink based on your body weight. Providing you drink the right amount of this special pale ale, we see no reason why it won’t enhance your creative thinking.
 
Though at a whopping 7.1 per cent, should you have one bottle too many then we imagine the only problem you'll need to solve is finding your way home.
 

No word on UK release but keep your eye on Problemsolverbeer.com

 

[Via: Engadget]