Sure, Nutella’s great, but there’s only so long you can go eating it with your fingers straight out of the jar until people start saying “what are you doing” or “either pay for that or get out of the supermarket”.
If only there was another way. A way without chocolatey fingers and without restraining orders.
Well, we’re in luck.
Remember when about 70% of the internet started petitioning Nutella to launch a chocolate bar of its own…
I'd honestly cry if they brought out a Nutella chocolate bar in the UK 🐷— Rylea Jade (@RyleaJade) July 17, 2017
I think the question we all should be asking is why is it 2017 and there isn't a Nutella chocolate bar ?— Jay Forrest (@JayForrest1) January 23, 2017
Well, ‘the suits’ have listened.
Ferrero, makers of Nutella, have unveiled ‘B-ready’. It essentially looks like a Kinder Bueno-style biscuit chocolate bar (another Ferrero product) filled with the gooey hazelnut chocolate spread.
According to the people who made the thing, B-ready has a slightly savoury wafer shell, filled with that sweet, sweet Nutella on the inside.
And hey, it looks a bit like a mini baguette. Get it, bready, it’s a pun. We like puns.
The bar had a short trial period in the UK, so if you’ve spotted the odd bar at the till in your local newsagent that’ll be why.
And it performed well enough to convince Ferrero to start a longer roll-out of what customer development director Levi Boorer calls “the ideal mid-morning snack”.
Unsurprisingly, given the prior demand, it has taken off well already.
Them nutella b-ready bars were definitely created by the reincarnation of jesus— Darragh O'Connell (@DarraghOc95) September 9, 2017
You can buy individual B-ready bars for 56p or packs of six for £1.99