Now, while some films find it impossible to avoid including their title within dialogue (Avatar, Black Swan, Batman), others find clunky ways to see it shoehorned into the script.
To celebrate the best and worst instances of this, a YouTube genius called James Chapman created this montage which covers 81 films.
He covers everything from The Warriors to Super Mario Bros to Four Lions and leaves us feeling rather impressed, and a bit exhausted.
You can take a look at his handiwork here but no points for guessing the movies being shown...
(Image: All Star)