It's the first of April today, meaning that on top of the usual "pinch punch first of the month" dead arm we've been repeatedly given, we need to tread very carefully through the day in case we're caught out by any one of the April Fools' gags that newspapers, websites and major companies have released today.
Chances are, you've already fallen foul of one or two of them (we sure have), but to keep you one step ahead of the game, here's a rundown of the best (and worst) April Fools' that we've found on the internet so far...
The gag: Boris Johnson unveils plans to launch rentable Boris Boards in the capital before he steps down as Mayor of London.
Who did it: Metro.co.uk
Our rating: Weak, although Boris falling off one of these things would be his finest moment.
How they could’ve taken it to the next level: By picking a mode of transport that doesn't rely on lithium batteries that would almost certainly explode within a few days, rendering the whole process pointless and expensive.
The gag: A new east London pop-up café is selling jars of water from the River Thames.
Who did it: The Evening Standard
Our rating: Totally plausible, this one.
How they could’ve taken it to the next level: Bedding made from east London hipster beard hair.
The gag: Internet trousers, complete with Wi-fly and Keep-Your-Pants-On Mode.
Who did it: Samsung
Our rating: Raised a mini laugh in the office, which is commendable.
How they could’ve taken it to the next level: Tinder boxer shorts.
Star Wars TV Show
The gag: Star Wars gets its own series on Netflix.
Who did it: IGN
Our rating: It totally got our editor this morning. He fell for it, hook line and sinker.
How they could’ve taken it to the next level: It worked, so no next level needed. Bravo, IGN. You made our boss look silly.
The gag: You can now buy your very own ghost-catching Proton Pack.
Who did it: Sony
Our rating: Upsetting that it's not a real thing. Really, really upsetting. Thanks for upsetting us, Sony.
How they could’ve taken it to the next level: By making it a reality and in doing so making our dreams of becoming Egon Spengler come true.
The gag: You can now watch YouTube videos with Snoop Dogg in 360 by clicking the Snoopavision button.
Who did it: YouTube
Our rating: Er, sorta doesn't work if you've actually made the videos, thus removing the whole joke element. Do it again, YouTube.
How they could’ve taken it to the next level: By turning the Snoop Dogg Planet Earth story from earlier this year on its head, and releasing a vid of Sir David Attenborough rapping over Snoop’s 1993 album Doggystyle.
Silent Poo App
The gag: A ‘silent loo’ app for people too embarrassed to visit the toilet is in production.
Who did it: Bathstore
Our rating: Necessary.
How they could’ve taken it to the next level: Produced a urinal that doesn’t splash back every time you decide to wear your smart cream chino trousers, because the world actually needs it.
Pickled Fish Face Mask
The gag: You can now buy a Pickled Herring Face Mask to keep your mush youthful.
Who did it: Scandinavian discount supermarket Netto.
Our rating: Probably the shoddiest Photoshopping we’ve ever seen. Naff.
How they could’ve taken it to the next level: Spending longer than ten seconds on the flyer?
Nigel Farage's Twitter LOL
The gag: Nigel Farage has suddenly decided that staying in the EU is a good idea via Twitter.
Who did it: Nigel Farage
Our rating: Topical.
How they could’ve taken it to the next level: Instagrammed a picture of him getting a cute little EU tattoo on the small of his back.
Coleman's big call-up
The gag: Peep Show’s Olivia Coleman is being lined up for the new James Bond role.
Who did it: The Daily Mail
Our rating: Given what a national treasure she is, we’re open to the idea.
How they could’ve taken it to the next level: Claimed that Super Hans from Peep Show is being lined up for the new James Bond role.
Big Ben's Boozy Takeover
The gag: London’s iconic Big Ben is to be sponsored by a booze brand.
Who did it: Pimm's
Our rating: A hell of a lot of effort for not a lot of effect. Still, nice to see Peter Sissons again, isn’t it.
How they could’ve taken it to the next level: Convinced us that Peter Sissons had gone full megalomaniac and sponsored Big Ben himself.
The Blank Colouring Book For Adults
The gag: A colouring book with nothing to colour in.
Who did it: Book publishers HarperCollins.
Our rating: High brow, in the grand scheme of things today.
How they could’ve taken it to the next level: A second-hand, pre-coloured colouring book to take the stress out of keeping within the lines.
Jeep's New Adventure Tires
The gag: You can now buy gnarly adventure tires for your car to make urban driving more extreme.
Who did it: Jeep Germany
Our rating: Giggle.
How they could’ve taken it to the next level: Nah, we’re good with this. One gold star to you, Jeep Germany!
The Waaaacky Text Message
The gag: All text messages from O2 will now be readable whilst looking at your phone upside down.
Who did it: O2
Our rating: Soooooo annoying for three seconds.
How they could’ve taken it to the next level: Decided that the company would from now on only communicate in a series of Morse Poo Emoji Code. Poo is always funny. Funnier than this, at least.
Doggy Fizzy Water
The gag: A SodaStream for you pet dog, named SodaStream Le Dogue, so your pooch can drink sparkling water like billionaires do in restaurants.
Who did it: SodaStream
Our rating: We didn’t realise SodaStream were such kings of the banter, such legends of LOL.
How they could’ve taken it to the next level: No idea, we’re still in shock. Everything we thought we knew about SodaStream has been a lie.
The Carlsberg Burger
The gag: Infamous beer maker makes “best burger in the world”.
Who did it: Carlsberg
Our rating: Yawn.
How they could’ve taken it to the next level: Who knows? Go ask SodaStream. They’re HILARIOUS.