Put down that burrito (why are you eating a burrito, it's 10.30am?) and concentrate.
This is an incredible hip hop track. Or, incredibly bad. We're not sure to be honest. Probably it's brilliant. Either way it has hundreds of thousands of YouTube hits written all over it.
A. Saumels is a 55-year-old US casino executive who, by all accounts, is 'Livin De Life'. For those who don't recognise them (us) the video is littered with NBA basketball stars, all of which are upstaged by a man who looks like your uncle.
We get Cher Lloyd, they get a demi-God. Not really fair, like.
Thoughts in the comments box, rappaz...