What year is it? Who's the President? What's Kanye called his album this time?
From 'Swish' (okay name) to 'Waves' (terrible name) to 'So Help Me God' (good name), self-styled Messiah of music/Earth Kanye West has changed his next album title once again, and in doing so has us feeling dizzy and disorientated for the fourth time since March 2015.
Teasing the acronym TLOP earlier this week (we were really hoping for 'Tim Lovejoy's 'Orrible Penis') and offering up a pair of his super popular Adidas Yeezy sneakers to anyone that could guess the title in full, the College Dropout singer took to his Twitter empire in the early hours of this morning to reveal his seventh LP will (for now, at least) be called 'The Life Of Pablo'.
What does it mean? Is this an attempt to align himself with legendary artist Pablo Picasso? Is it a nod to the epic Neflix series Narcos? Who knows. Who cares. It's probably best to just accept it and move on... until he inevitably changes his mind again next week.