Forgive us if you are getting exhausted with Kanye. We all are, as he wages a one-man publicity and outrage war, including begging rich people for money, claiming he's in debt, boldly stating that he's the greatest artist of all time and more, all in order to promote his latest record, The Life Of Pablo.
But this is actually quite interesting.
A hastily deleted tweet, luckily screengrabbed by the observant David Hutchinson, suggests that someone is either writing, or at the very least sub-editing Yeezus' tweets:
Part of Kanye's whole shtick is that he's a crazy, tortured genius with a singular vision to make the world a better place, with the attention that generates merely a byproduct of his brilliance. This potentially puts something of a dent in that perception, and fans might start to think - if they've not already - that they've been manipulated all this time as part of a giant cynical publicity campaign.
However, many would put it somewhere between the two: he's a talented guy, but also knows he needs people to constantly be talking about him to maximise his fame and income.
So is this simply a deliberate ploy on Kanye's part to make us think that there's some elaborate plan involving other people - in order to increase exposure and publicity even more? Is this actually yet more brilliant PR from the man himself?
We have no idea.
We don't know what to believe anymore.
Cast your votes below...