Twin Atlantic have stealthily become one of the biggest bands in the UK, with the Glasgow four-piece releasing their second album, Great Divide, in August before recently joining Thirty Seconds to Mars on a European arena tour.
Their latest video, for the anthemic Hold On, was revealed earlier this month - now we can exclusively show a behind-the-scenes clip, featuring the band 'hard at work', while director Jamie Tharves (Radiohead, Coldplay, Blur) weaves his magic.
As if that wasn't enough, Jamie answered a few questions for us about the creative process: watch and read below.
Hold On is released November 10th, Great Divide is out now. The band are on tour throughout the UK now: check twinatlantic.com for details
What was the creative process behind the video for Hold On?
Once I came up with an idea that the band liked they trusted me to get on with it. They did give me a small brief, they could see someone running in the video, so I thought ok, that's quite hard - lots of videos have people running in them - so the challenge was to make this running video as interesting as we could. I wanted it to feel like you'd been plonked into the middle of a feature film. My other obsession was to try and get the best actress for the part, someone very real and down to earth, someone who you could root for having only just met them and I think we found the right person in Chiarina, it's her first acting job, she's fresh out of drama school and she's brilliant in it.
What was it like working with Twin Atlantic?
Lovely bunch of guys, smart, funny and really easy to chat to, you couldn't ask to work with a nicer band.
How would you say the video compliments the song?
Well Sam told me the song came out of the fact that the band were going through a challenging time, they've been going a good few years now, and how they reached this crisis point. I think it took a teal strength of conviction to stick it out, it's clearly paid off with their recent success. I wanted the video to reflect that sentiment - of sticking at something when you know it's worth it even though the odds feel stacked against you - so the drama really plays out that story; except in the drama, the ending is left unresolved. I think or I hope there's a sense it's going to have been worthwhile for her, all the running she did, and she did an awful lot.