We're not going to lie. The more we see of Alan Partridge holding a gun, the more fearful we are for the people of Norwich.
After the rather brilliant teaser trailer, which didn't actually show us any of the finished film, we now have a proper look at what joys are to come later this summer when Alan Partridge: Alpha Papa reaches the big screen.
If after this, you're not frantically pestering your local cinema to book a ticket for opening weekend then we're frankly worried about you.
Alan Partridge: Alpha Papa hits cinemas August 7