People hate change.
Since the misty dawn of the internet in the mid nineties, the web's text hyperlinks have been one uniform colour: blue. That's just how it is. The story goes that Tim Berners-Lee - father of the net and British legend - picked blue because it was the darkest shade available to him that contrasted from black text.
Skip forward twenty-something years, and Google is playing fast and loose with these sacred traditions.
As part of a wide set of search 'experiments', Google has been tweaking the colours of search results returned by their all-knowing search engine. These subtle tweaks won't have appeared for everyone, but over the last few months you may have found yourself staring blankly at your screen wondering if you're in need of an early night/less caffeine.
@google YOUR LITTLE A/B TEST THAT TURNS MY SEARCH RESULT LINKS BLACK SUCKS, CAN'T TELL CLICKED LINKS, REVERT BACK TO BLUE/PURPLE PLEASE— Paul Gemperlein (@TheRiverPaul) May 8, 2016
@google Thanks for making all search result links black. Now I can't see which ones I've already clicked. Great job!— Martin Fischer (@MartinFischer91) May 8, 2016
my google search results become all black, it's said that google is testing black titles, and I'm lucky to get tested...— Tiger Ren (@DuckrxyRen) May 9, 2016
Is it just me or google is again testing the shades of blue for search result links? pic.twitter.com/sb7kkD18wS— Sankalp (@sankalped) April 27, 2016
As you can see from the above, Google has been experimenting with search results just because it can.
"We're always running many small-scale experiments with the design of the results page," a spokesperson told Mashable in an email. "We're not quite sure that black is the new blue."
Who knows what colours we might see in the future: gold for the top three results, then the rest blue? Red results for things you probably shouldn't click at work, but green for child-friendly content?
Nah, we'll stick to blue thanks. It's how it's always been.