Jump to Main ContentJump to Primary Navigation

Uber has a weird new logo we can't work out


Uber is coming out of its awkward teenage phase.

At least, that's what its CEO Travis Kalanick makes it sound like. He's just taken to Uber's blog to reveal the company's new logo, "a new look and feel that celebrates our technology, as well as the cities we serve."

Which roughly translates to, "Surprise! We got rid of the U."


This is what the Rider app will now look like: a strange reversed C, that looks a bit like Pac-Man struggling to swallow a cube of tofu.

The Partner app (the one for drivers) also contains no obvious visual cues for Uber's name or service.


"...we aspire to make transportation as reliable as running water, everywhere and for everyone. Our new brand reflects that reality by working to celebrate the cities that Uber serves," writes Kalanick, who outlines a number of unique colour and design themes that will be rolled out to some of the 68 countries Uber now operates in.

There's also a new logo font, bound to excite anyone with a passing interest in kerning. 

Let us know your thoughts on the new Uber design below.



You can now rent a 'Neflix and Chill' room on Airbnb


What happens when Uber make Londoners wait 5 minutes

UberMessenger 1.png

Uber is coming to Facebook Messenger



NASA is going to send a spacecraft up to "touch the sun"

Hope it's wearing oven gloves

by Gary Ogden
30 May 2017

A man has used his fidget spinner to like EVERYBODY on Tinder

Where's the quality control, though?

by Gary Ogden
25 May 2017

This new emoji tool tells you which are still cool and which are lame

Less 💅, more 🍆

by Emily Reynolds
24 May 2017

You can now buy the revamped Nokia 3310 in the UK

The retro phone you know and love is back (kind of)

by Matt Tate
24 May 2017

Nintendo respond to touching thank you letter from a blind fan

"We want to keep making games that everyone can have fun playing"

by Matt Tate
24 May 2017

Secret rules on what Facebook allows you to post have been revealed

And it's a pretty confused state of affairs

by Dave Fawbert
22 May 2017

Stephen Hawking reckons we only have 100 years left on Earth

Anyway, happy Friday!

by Tom Mendelsohn
19 May 2017

Watch a young Mark Zuckerberg discover he's got into Harvard

His dad is a lot more excited than he is

by Tom Mendelsohn
19 May 2017

Nintendo have removed a gesture deemed to be offensive from Mario Kart

Up yours, Yoshi

by Matt Tate
18 May 2017

This is rumoured to be the iPhone 8's finished design

Bye bye bezels (maybe)

by Matt Tate
18 May 2017