Jump to Main ContentJump to Primary Navigation
Top

Uber has a weird new logo we can't work out

uber3.jpg

Uber is coming out of its awkward teenage phase.

At least, that's what its CEO Travis Kalanick makes it sound like. He's just taken to Uber's blog to reveal the company's new logo, "a new look and feel that celebrates our technology, as well as the cities we serve."

Which roughly translates to, "Surprise! We got rid of the U."

Uber

This is what the Rider app will now look like: a strange reversed C, that looks a bit like Pac-Man struggling to swallow a cube of tofu.

The Partner app (the one for drivers) also contains no obvious visual cues for Uber's name or service.

Uber

"...we aspire to make transportation as reliable as running water, everywhere and for everyone. Our new brand reflects that reality by working to celebrate the cities that Uber serves," writes Kalanick, who outlines a number of unique colour and design themes that will be rolled out to some of the 68 countries Uber now operates in.

There's also a new logo font, bound to excite anyone with a passing interest in kerning. 

Let us know your thoughts on the new Uber design below.

Related

NetflixAirBNB.jpg

You can now rent a 'Neflix and Chill' room on Airbnb

UberDelayCustomer.png

What happens when Uber make Londoners wait 5 minutes

UberMessenger 1.png

Uber is coming to Facebook Messenger

Comments

More

The Samsung Galaxy S8 is being released in less than a month

This is the Korean giant's first major new release since all that embarrassment with exploding Galaxy Note S7s...

by Tom Mendelsohn
29 Mar 2017

Someone's built a robot that prints and burns all of Trump's tweets

Robo-lighter knows what's up

by Gary Ogden
29 Mar 2017

Presenting the Nintendo SwitchCube (which you definitely want)

This has to go further than Photoshop

by Matt Tate
28 Mar 2017

This phone scam uses your voice to rob you, which is terrifying

Say nothing, or die

by Gary Ogden
28 Mar 2017

In the future, human hearts might be rebuilt with spinach leaves

We've always known spinach is good for your muscles, but... not like this

by Tom Mendelsohn
28 Mar 2017

Apple has patented a new laptop chassis which is powered by your phone

Is this the future of laptops?

by Dave Fawbert
27 Mar 2017

Leaked poster appears to confirm Destiny 2 release date

And it sounds like they're doing a beta in June

by Matt Tate
23 Mar 2017

Android users can finally play Super Mario Run - and definitely should

Extended toilet breaks for everyone

by Matt Tate
23 Mar 2017

Apple have released a red iPhone and that is very important

And not just because it's red

by Gary Ogden
21 Mar 2017

Amazon's new Alexa update means it can bring you beer in two hours

"Alexa, we're going to need more booze"

by Matt Tate
21 Mar 2017