In today’s digitised dating world, where fewer and fewer relationships are forged face to face, the little details matter.
Such as grammar.
Conducted by eHarmony and Grammarly, a study analysing 10,000 matches (of which 50 per cent got the conversation stage) found that men who had two spelling errors on their dating profile were found to significantly damage his prospects by a whopping 14 per cent.
Conversely, spelling errors made by women had no impact at all - despite the fact they make almost twice as many grammatical, spelling, and punctuation errors - while OK Cupid claims women in the US were likely to receive 17 times more messages than the opposite sex.
Galling for any male singletons out there, but at least you're not a grammar Nazi.
And if you're after extra tips, the study also found that men who write 'women' rather than 'girls' were 28 per cent more likely to find success, and men who use 'whom' correctly get 31 per cent more attention from females. Which may seem obvious enough but when talking about numbers like these, it's certainly advice worth remembering.
So there you have it: you’re fine quoting One Direction lyrics on your profile page, just make sure there aren’t any typos.