Jump to Main ContentJump to Primary Navigation
Top

Here’s how Netflix know what you’ll click before you do

They're in your laptop. They're watching your every click, every binge session, every guilt-ridden "Play next episode". 

Yep, Netflix knows everything about your streaming habits - even down to the images you're most likely to click on when scrolling through their menus.

Global Manager of Creative Services Nick Nelson has taken to Netflix's blog to explain how the streaming giant fine tunes its thumbnail images to convince you to watch a show.

Turns out it's a lot more complicated than "make it look sexy". Here's what goes into Netflix's image choices. 

Related

1.jpg

A supercut of every time someone says ‘this city’ in Daredevil

2.jpg

Marvel's The Punisher Gets Netflix Spin-off Series

applechina.jpg

This billionaire just dumped all his Apple shares

Comments

More

Someone's built a robot that prints and burns all of Trump's tweets

Robo-lighter knows what's up

by Gary Ogden
29 Mar 2017

Presenting the Nintendo SwitchCube (which you definitely want)

This has to go further than Photoshop

by Matt Tate
28 Mar 2017

This phone scam uses your voice to rob you, which is terrifying

Say nothing, or die

by Gary Ogden
28 Mar 2017

In the future, human hearts might be rebuilt with spinach leaves

We've always known spinach is good for your muscles, but... not like this

by Tom Mendelsohn
28 Mar 2017

Apple has patented a new laptop chassis which is powered by your phone

Is this the future of laptops?

by Dave Fawbert
27 Mar 2017

Leaked poster appears to confirm Destiny 2 release date

And it sounds like they're doing a beta in June

by Matt Tate
23 Mar 2017

Android users can finally play Super Mario Run - and definitely should

Extended toilet breaks for everyone

by Matt Tate
23 Mar 2017

Apple have released a red iPhone and that is very important

And not just because it's red

by Gary Ogden
21 Mar 2017

Amazon's new Alexa update means it can bring you beer in two hours

"Alexa, we're going to need more booze"

by Matt Tate
21 Mar 2017

Forget traffic jams with this SUV that can drive over cars

Why has it taken so long to invent this?

by Dave Fawbert
21 Mar 2017