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Microsoft & Google go in for the kill on Apple with new ads

All is fair in love and marketing wars.

Apple, creator of the iPhone, iPad, MacBook and basically every gadget you've seen flashed about in Starbucks, is having something of a lean year; following falling sales of their key gadgets, particularly in Asian markets, its rivals are smelling blood and moving in for the kill.

With adverts. Sharp, cutting adverts.

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