Remember that BBC advert set to the tune of Perfect Day that included every singer ever? The marketing execs for PlayStation 4 certainly do.
The latest TV slot for the forthcoming PS4 console channels the classic ad to a pleasing degree, placing your average Joe (no Joannas) in the midst of his favourite gaming scenario. Think cosplay, but without any cardboard or papier mâché.
As to whether Sony is implying that their console will be as addictive as the drug this song was initially written about is beyond us. Still, it's a cute ad.