Call of Duty is a bit of a different beast over in China.
Still brimming with explosions and muscular posing, the nation's long-term console ban resulted in Chinese gamers being introduced to the addictive multiplayer delights of the franchise in 2013, with an online adaptation.
Not wanting to be outdone by the Western series' inclusion of Kevin Spacey in Advanced Warfare, the Chinese parallel has gone after its own A-list talent, with Chris Evans starring in Call of Duty Online's latest trailer.
Much like the goat-licking promotional videos that accompanied the launch of Advanced Warfare, Evans' promotional romp sees the Hollywood hero team up with gamers to take on all manner of foe, from zombies to helicopters.
It's not quite as straight laced as Spacey's performance, but it still makes for an interesting watch, if only to see how China modifies this Western hit.