Holy marketing Batman! Your latest video game has issued another dastardly trailer! When will this madness end?!
But seriously, it's a great trailer. Nudging toward the 'origins' elements of Batman: Arkham Origins, the title's latest TV spot focuses on the transformation of Bruce Wayne from upper class orphan to night-time vigilante.
And that's not all. A second trailer, this time from retailer Game Stop, swaps the gorgeous animation for tongue-burrowing-through-cheek humour. What would the emergency ward of Gotham City Hospital look like after a night of the Bat cleaning up the streets?
We've had enough of all this build up. October 25 can't come soon enough.