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Adverts are coming to Pokémon GO - but it's not as bad as you think

Pokémon GO is big, big business. 

Racking up 15 million downloads in the US alone, the augmented reality app has started its roll out in Asia and Europe - a move that's already sent Nintendo's stock price soaring 50 per cent in recent weeks.

While the app is free to download, in-app purchases are currently the only way that Niantic - the studio behind the massively popular game - can generate cash from their gaming phenomena. However, the augmented tricks of the game could be about to unleash one of the most potent advertising campaigns in the history of digital stuff. 

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