Apple isn't used to coming in as 'runner-up'. It's even more unfamiliar with 'Fifth Place' territory.
Yet that's where it currently sits in China's hugely competitive smartphone market.
A new report from Counterpoint Research suggests that iPhones only made up 10.8 per cent of devices sold in May - a drop from 12 per cent this time last year.
These are the brands and their champion handsets that China would rather buy...