Jump to Main ContentJump to Primary Navigation
Top

The invisible car

car.png

One of the many problems with Die Another Day (Halle Berry's presence was not one of them) was the most ridiculous Bond gadget of all time: the invisible car.

It was fairly derided by many and along with Madonna's barely listenable theme tune, it turned Pierce Brosnan's final outing as 007 into a bit of a stinker.

Unperturbed by this, Mercedes decided to pick up the concept of an invisible car for their new campaign. To promote the zero emissions F-Cell car, they used mats of LEDs and a digital SLR camera to make it seem like their latest model had disappeared.

The camera shoots video from the passenger side and then displays it in real time on the other side of the car.

But, ermmm, without the help of movie magic, the scheme didn't quite work out. Mainly because, the invisible car is still rather visible. Check out them wheels!

You can see the suitably bemused reactions of bystanders in the video below.

(Image: YouTube)

Related

f1.png

Ferrari launch their fastest road car ever

hero_carfilmposters.jpg

Classic Film Car Posters

mercedes.jpg

The Facebook Car

Comments

More

Watch Steve Jobs launch first iPhone 10 years ago

Today marks 10 years since Steve Jobs presented the world with this iconic product, but it could have been so different

09 Jan 2017

The best gadgets to launch at the biggest tech conference in the world

Christmas 2017 can't come early enough

by Joe Ellison
05 Jan 2017

16 best fitness gadgets to help you get into shape for 2017

Gadgets to get your sweat on with

by David Cornish
03 Jan 2017

An awesome paper cycling helmet wins Dyson design award

Only £4, and it'll save your life

by David Cornish
17 Nov 2016

Netflix finally confirms it's working on downloadable content

It's official, people

by David Cornish
03 Nov 2016

How Android users can now cast Harry Potter spells on their phone

Well this is neat

by David Cornish
02 Nov 2016

David Bowie among the 72 new emoji coming to iPhones

David Bowie is getting an emoji

by David Cornish
02 Nov 2016

The 4K TVs your eyeballs have been waiting for

And they won't break the bank

by David Cornish
01 Nov 2016

Everything you need to know about Apple's new MacBook Pros

Return of the Mac

by David Cornish
28 Oct 2016

'Apple of China' just released the best looking phone ever made

Your move, Apple

by David Cornish
27 Oct 2016