Time was, buying a smartphones would saddle you with a two year contract, adding up to a £600 spend and a feeling of resentment toward any sign of slow-down or battery bleed.
But you don't have to throw money at the latest iPhone or Samsung in order to get a good handset. With components becoming cheaper, faster and smaller every year, there's now an impressive array of affordable smartphones that'll keep you connected and (say it quietly) outlast the big boys.
On the back of former Apple CEO John Sculley revealing his company's new, low-cost Obi Worldphones, we've rounded up the most impressive 'budget' (under £200) smartphones.
Their cameras might not take the best selfies in the world, but they'll still order you a pizza at 2am on a wet Friday night.