While the chance to get your initials at the top of a list of high scores is a fairly decent reason to achieve arcade game success, The Last Barfighter might have come up with something a bit more appealing.
When you defeat your opponent in the Street Fighter-esque game, you receive one of the greatest prizes known to man: a beer. Not just any beer either. A beer brewed by the same machine you've just been playing. Yes, really.
It's been created by ad agency McKinney, who are allowed to spend some of their working hours developing ideas they're passionate about.
So now we're thirsty and jealous.
You can see how it works below: