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Snapchat is getting a shopping function, but here's why that's not a big deal

Snapchat is expanding into e-commerce. Which makes a lot of sense.

Speaking at Re/code’s Code/Media conference, Snapchat board member and Cosmopolitan editor Joanna Coles revealed that the app's Discover section will soon offer a shopping channel, allowing designers to post items that app users can tap to buy.

"Sweet is a channel on Snapchat that Hearst and Snapchat have done together," said Coles. "But at some point that will morph into an e-commerce platform so you will be able to buy from it."

Sound familiar? Snapchat is late to the game of adding a "buy" button to its social platform - with the Washington Post reporting as recently as January that only 1.8 per cent of Christmas sales came from app buy buttons, down 1.9 per cent in 2014. 

Here are the groups who have already played around with buy buttons...



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