Microsoft. Remember them?
They made Windows, got themselves into almost every home and office in the world and then, after a few decades of mixed decisions (Xbox - great, Windows 8 - woeful), became the underdogs of the tech world.
On 6 October, they put together a press conference that looked to shrug off this lower order status.
Alongside a flurry of new smartphones and hybrids was this - the Surface Book.
In this slither of tech is Microsoft's vision of future computing - a device that can be a proper tablet and a proper laptop at the same time.
The former king of PCs wasn't shy in its ambition, openly comparing the new Surface Book to the current hardback champion - Apple's MacBook Pro.
Here's how the two line up.
|Surface Book||MacBook Pro|
|Price||Starting at $1,499||Starting at $1,299|
|Processor||Intel Core i5 or i7||Intel Core i5 or i7|
|RAM||8GB or 16GB||8GB or 16GB|
|Storage||128GB, 256GB, 512GB or 1TB SSD||128GB, 256GB, 512GB or 1TB SSD|
|Battery Life||Up to 12 hours||Up to 10 hours|
|Resolution||3,000 x 2,000||2,560 x 1,600|
|USB Ports||2x USB 3.0, full-size SD card reader||2x USB 3.0|
In short - you've got a more powerful, more versatile offer in the Surface Book, for a few more monies than the Macbook Pro.
Let us know your preferred option below.