You know that 4K TV you've had sitting in the corner of your living room beaming you incredibly normal HD TV for the past few months?
Sky is finally going to give it a thorough workout, with the introduction of Ultra HD to its Sky Q service.
Ultra HD is essentially four times as 'good' as standard HD: 2160p images at 50 frames per second.
If your TV is able to support that sort of input, Ultra HD images will just appear a lot richer, with more vivid colours and smoother-than-smooth action. It's the sort of image that looks better-than-real-life.
From late July, Sky will be rolling out an update for customers with a Sky Q Silver box.
Then on 13 August, anyone with a Sky Q Silver bundle subscription with be able to watch a selection of sport, films and documentaries in the new format.
Sky will be rolling out new Ultra HD content throughout the year, which includes:
To find out more, head here. Or just put up with your normal HD and make sure you're wearing the right glasses. You'll still be able to tell when the goals go in.