Forget HD TV. Ditch any notion of 3D telly screens. The future of living room entertainment is 4K - and the Christmas season finally has enough compelling reasons to splash out on one.
The BBC is set to air eye-popping 4K documentaries like Planet Earth II; Amazon Prime set to unleash Clarkson and co's Grand Tour in achingly crisp 4k detail; every week Netflix is adding another 4K monster to its library, including Stranger Things, Narcos, Better Call Saul - and then there's the world of gaming, with the Xbox One S and PlayStation 4 begging to fill your screen with ultra high definition escapism.
But best of all? You won't have to sell the rest of your living room to get one. Here are the best 4K TVs you should consider splashing out on this winter. And yes, they've all got awful names.