What with September filled to the brim with new iPhone 6S, Apple TV, iPad Pro, iOS 9, Apple Pencil and Apple Watch Straps headlines, you'd be forgiven for thinking that Apple didn't really care about computers any more.
You'd be wrong, but we'd understand why you're wrong - Apple doesn't tend to shout about its desktop and laptop ranges as much as it used to, but they're still tweaking it to utter perfection.
Word comes from 9to5Mac that a gleaming new slice of iMac will arrive 13 October, sporting a 21.5-inch 4K screen. While the sleek casing will look identical to the lovely curves of the current iMac, the innards will sport a new graphics card and a screen capable of punching out a 4096 x 2304 resolution (that's really, really sharp).
There's a chance that some new accessories could accompany the iMac, including a keyboard with improved battery life and 3D Touch mouse, but 9to5Mac's source wasn't certain on these.
Best get saving - you can expect them to nudge their way over the £1,000 when the arrive next week.