Jump to Main ContentJump to Primary Navigation
Top

Apple is sending weird invisible tweets

appletweet.jpg

Do you follow @Apple on Twitter?

It's odd. Go and have a look at it now, we'll wait... 

See? The official Twitter account of the largest tech brand in the world has zero tweets. 

Apple Twitter

Apple is active on Twitter - its @AppleSupport and @AppStore accounts are awash with updates and interactions - but its main handle has been gathering dust for years. 

Until now.

This is a 'paid' tweet, a promotion that Apple has stumped up cash for to appear in the Twitter feeds of people who have expressed an interest in Apple-related Twitter activity. 

As the tweet indicates, it's not your average 140 character shout out: if you retweet it, it will trigger an automatic tweet reply like the following...

It's all a bit odd: rather than approaching Twitter to further its brand voice for free, Apple would appear to have a preference for paying to reach the people it knows will be interested in their 7 September event. Samsung performed similar 'invisible tweet' activity back in February, but Samsung also has an active presence on Twitter. 

It all points to Apple wanting to make a lot of noise for its new toys. Check out everything we're expecting to see here

Related

apple.jpg

New iPhone set to be shown off by Apple next week

iphone7.jpg

Here's everything we know about the iPhone 7

appleevent.png

A live blog of Apple's 2016 event

More

Fidget spinners might contain deadly levels of lead

Is your toy slowly poisoning you to death?

by Gary Ogden
02 Jun 2017

We might be about to get smartphones that charge fully in five minutes

An Israeli start-up claims it's going to go into production next year

by Tom Mendelsohn
15 May 2017

5 of the best fidget toys on the market right now

Tackle your knuckle cracking head on

by Matt Tate
10 May 2017

Some Italians have created a phone cover that also makes espresso

No, we don't know why either

by Tom Mendelsohn
08 May 2017

New app will rebalance the London rental market in favour of landlords

Finally, the capital's hard-up property owners will get their due with Rentberry

by Tom Mendelsohn
26 Apr 2017

This knife-toting robot playing stabby hand will make you nervous

I for one welcome our new robot overlords

by Tom Mendelsohn
25 Apr 2017

Now you can turn your iPhone into a retro mac

For the man who has everything

by Tom Mendelsohn
21 Apr 2017

The best turntables of 2017

How the tables have turned

by David Cornish
20 Apr 2017

The Tamagotchi is back

Great news for fans of neglecting responsibilities and watching tiny creatures literally shit themselves to death!

by Emily Reynolds
11 Apr 2017

Self-healing smartphone screens could exist by 2020

Could it be curtains for shady smartphone repair stalls across Britain?

by Tom Mendelsohn
05 Apr 2017