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Apple is sending weird invisible tweets


Do you follow @Apple on Twitter?

It's odd. Go and have a look at it now, we'll wait... 

See? The official Twitter account of the largest tech brand in the world has zero tweets. 

Apple Twitter

Apple is active on Twitter - its @AppleSupport and @AppStore accounts are awash with updates and interactions - but its main handle has been gathering dust for years. 

Until now.

This is a 'paid' tweet, a promotion that Apple has stumped up cash for to appear in the Twitter feeds of people who have expressed an interest in Apple-related Twitter activity. 

As the tweet indicates, it's not your average 140 character shout out: if you retweet it, it will trigger an automatic tweet reply like the following...

It's all a bit odd: rather than approaching Twitter to further its brand voice for free, Apple would appear to have a preference for paying to reach the people it knows will be interested in their 7 September event. Samsung performed similar 'invisible tweet' activity back in February, but Samsung also has an active presence on Twitter. 

It all points to Apple wanting to make a lot of noise for its new toys. Check out everything we're expecting to see here



New iPhone set to be shown off by Apple next week


Here's everything we know about the iPhone 7


A live blog of Apple's 2016 event


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