On Wednesday 27 July, in a gleaming glass-walled conference room in Cupertino, California, a collection of Apple employees greeted their overlord (CEO) Tim Cook to the stage.
"iPhone has become one of the most important, world-changing and successful products in history. It's become more than a constant companion," he said, before missing the greatest Dr Evil impersonation opportunity of a lifetime. "Last week we passed another major milestone when we sold the billionth iPhone. We never set out to make the most, but we’ve always set out to make the best products that make a difference.".
One billion iPhones. A billion. It's a staggering testament to Apple's gadget - a piece of tech that's changed many people's daily lives, without a hint of overstated hyperbole.
And yet, while its various iterations have been brilliant, it still isn't quite perfect. Here's what we still want from Apple's record-breaking handset.