To paraphrase George R.R. Martin's Ned Stark, "When the followers fall and the social winds blow, the lone wolf dies but the pack survives."
In times of peace, the petty feuds of social media groups have had little effect on our ability to share pictures of epic burgers or track down the latest headlines. But recent years have seen the tactical movements of several power players disrupt the habits of their users.
The signs are there. Social media winter is coming.
HootSuite, the self-styled harbingers of the social media world, have provided an insightful overview of the battle so far with this Martinesque infographic.