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50 Cent cans

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Bored of endorsing champagne, vodka and energy drinks, rappers have now turned their attention to headphones. So, in an effort to trump the competition, 50 Cent has spent two years slaving over a red-hot soldering iron and produced these: the SMS Audio SYNC.

‘Featherlight’ and wireless, they incorporate Kleer technology to ensure CD-quality sound 50ft away from the source and — unlike many wireless ’phones — boast an impressive battery life of 17 hours.

£300; johnlewis.com

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