To be specific, Oculus Rift - the much hyped VR headset that arrives early next year.
Facebook splashed out some $2 billion for VR startup back in March 2014, causing many to raise an inquisitive brow. After all, what the heck was a social network going to do with a billion-dollar gaming bauble?
"We really believe that virtual reality and artificial reality are the next platform of computing to emerge," explains Parikh. "We went from phones and TV to computers, then laptops, then smartphones - after smartphones, this is the way to have a much more immersive experience of the world around you."
But there's a tricky virtual road ahead: How to convince the non-gaming public that VR headsets have a purpose and a place in everyone's home.
"Imagine using this technology to teleport yourself into a friend's house who lives in New York. You could hang out with them like you were there in the room."
Business meetings, school lessons and doctor's appointments could inherit a similar level of virtual intimacy, swapping Skype windows for collaborative whiteboards - a convincing-if-clunky concept when viewed in a practical demo.
"I think there are a lot of experiences yet to be built," says Parikh, "but Oculus is the platform that we think is going to be the best VR offering in the world. We think it's inherently much better when it has a social aspect to it."
We'll see if it sinks or swims when it arrives in Q1, 2016 (which means sometime between January and March).