Jump to Main ContentJump to Primary Navigation
Top

Facebook just bought that cool 'face swap' app so it can properly take on Snapchat

selfie-1-feature.jpg

Facebook has had enough of your crap, Snapchat. It sees you over there, making everybody angle their phones high above their head, rolling out new facial filters constantly so that all of your mates post videos of themselves with rainbows pouring out of their mouths. Facebook has had enough.

Yesterday, the company confirmed that it had bought out an app called MSQRD (or Masquerade if you love vowels more than Silicon Valley hates them), which does a similar thing, but swaps out your face with another person’s face instead of mutilating it horribly.

They haven’t confirmed how much they bought the app for, but there was a hoax just two weeks ago that Apple was going to buy MSQRD for around $117 million, if that helps you think of a ballpark figure.

 

Taking a break from coding to welcome the MSQRD team to Facebook!

Posted by Mark Zuckerberg on Wednesday, March 9, 2016

 

Mark Zuckerberg even posted a video of himself welcoming the MSQRD team to Facebook using a video of himself as Iron Man. Let’s face it, if billionaire computer expert Mark Zuckerberg was going to stick any superhero onto his own digital face, it was always going to be the billionaire industrial expert of Tony Stark, wasn’t it?

You just know that everyone’s going to get tired of MSQRD pretty sharpish (if they haven’t already) but the tech has to be applauded. To construct something that changes how you look in a camera and tracks your head while you do it, in a mobile phone and not some skyscraper super-computer, is pretty impressive.

Regardless, after failing to acquire Snapchat a few years ago, Facebook is keeping a keen eye on what the photo messaging app is doing considering the massive success its had with a younger audience, something that Facebook is struggling to retain.

So prepare yourself for your Dad wishing you a happy birthday with an Iron Man helmet plastered onto his face, shouting at your Mum in faux agony that his own appearance has been massively disfigured for eternity. That might just happen.

Related

RANDO.png

This simple app could totally revolutionise your drunken 'dare' games

1.jpg

How to change your Facebook reactions to pictures of Pokemon and Trump

familyphoto.jpg

Children could soon sue parents who post photos of them on Facebook

Comments

More

A man has used his fidget spinner to like EVERYBODY on Tinder

Where's the quality control, though?

by Gary Ogden
25 May 2017

This new emoji tool tells you which are still cool and which are lame

Less 💅, more 🍆

by Emily Reynolds
24 May 2017

You can now buy the revamped Nokia 3310 in the UK

The retro phone you know and love is back (kind of)

by Matt Tate
24 May 2017

Nintendo respond to touching thank you letter from a blind fan

"We want to keep making games that everyone can have fun playing"

by Matt Tate
24 May 2017

Secret rules on what Facebook allows you to post have been revealed

And it's a pretty confused state of affairs

by Dave Fawbert
22 May 2017

Stephen Hawking reckons we only have 100 years left on Earth

Anyway, happy Friday!

by Tom Mendelsohn
19 May 2017

Watch a young Mark Zuckerberg discover he's got into Harvard

His dad is a lot more excited than he is

by Tom Mendelsohn
19 May 2017

Nintendo have removed a gesture deemed to be offensive from Mario Kart

Up yours, Yoshi

by Matt Tate
18 May 2017

This is rumoured to be the iPhone 8's finished design

Bye bye bezels (maybe)

by Matt Tate
18 May 2017

We might be about to get smartphones that charge fully in five minutes

An Israeli start-up claims it's going to go into production next year

by Tom Mendelsohn
15 May 2017