Jump to Main ContentJump to Primary Navigation
Top

Is Apple about to start fully concentrating on cars instead of smartphones?

applecar.jpg

Has anyone got an 800,000 square foot factory going spare? Something geared up for research and development on autonomous cars? Asking for a friend...

This is essentially what Hudson Pacific Properties Inc CEO Victor Coleman let slip in a call to investors, reports the Wall Street Journal, stating that Apple is eager to buy up some research space in the San Francisco Bay Area to develop its long-rumoured self-driving car project - and they're not alone.

"We’re seeing the Toyotas of the world, the Teslas of the world, BMWs, Mercedes," said Coleman. "Ford now is out in the marketplace looking for space. I haven’t even mentioned the 400,000 square feet that Google’s looking to take down and the 800,000 square feet that Apple’s looking to take down for their autonomous cars as well."

Now, 800,000 square feet isn't a lot of room for a car factory - Tesla has a 5,500,000-square-foot monster in  Albuquerque, New Mexico. But Apple isn't interested in building a car just yet - the space they're looking to occupy is for research and development purposes. 

Apple is still yet to publicly declare its interest in building its 'iCar'; rumours started circling after the company hired car specialist Doug Betts - former global head of operations at Fiat Chrysler Automobiles in July 2015. Then in August, Germany's Manager-Magazin disclosed details of a meeting between Apple and BMW, in which Tim Cook examined the German automaker's factories and enquired about mass production techniques.

Add in Coleman's latest comments, and it would suggest that the Californian tech giant is seriously keen to push into the new, competitive world of autonomous cars. While Apple has no background in car manufacturing, their concerning slow down of smartphone business could be putting pressure on the company to branch out into new fields in search of new revenues.

Heck, if it worked with the iPhone, what's to say it won't work for the iCar?

[Via: Wall Street Journal]

(Image: Rex)

Related

smartwatch.jpg

10 inventions predicted by The Simpsons

wallet.jpg

Apple loses bizarre iPhone trademark battle in China

taxidriver.jpg

Five ways to improve your Uber rating (as revealed by Uber drivers)

Comments

More

Leaked poster appears to confirm Destiny 2 release date

And it sounds like they're doing a beta in June

by Matt Tate
23 Mar 2017

Android users can finally play Super Mario Run - and definitely should

Extended toilet breaks for everyone

by Matt Tate
23 Mar 2017

Apple have released a red iPhone and that is very important

And not just because it's red

by Gary Ogden
21 Mar 2017

Amazon's new Alexa update means it can bring you beer in two hours

"Alexa, we're going to need more booze"

by Matt Tate
21 Mar 2017

Forget traffic jams with this SUV that can drive over cars

Why has it taken so long to invent this?

by Dave Fawbert
21 Mar 2017

Zelda megafan controls his smart home with an ocarina

Pointless? Possibly. Are we envious? Definitely

by Matt Tate
20 Mar 2017

Why I pray every day for an 'SSX Tricky' remake

It's all about that Big Air Bonus

by Matt Tate
17 Mar 2017

Soon you'll be able to steal your mate's phone battery to charge your

"Oh come on, mate, I've only got 4%"

by Gary Ogden
17 Mar 2017

How to cheat your way to victory in 'Mario Kart 64'

Anyone fancy digging the old N64 out again?

by Matt Tate
17 Mar 2017

5 new(ish) mobile games guaranteed to make any commute bearable

It doesn't have to be this painful

by Matt Tate
16 Mar 2017