Scratch'n'sniff jeans are nothing new. One of the guys in the office had a pair of crusty denims that gave off an odour if you were unfortunate enough to brush past him.
There are some significant differences between his aged trousers and the fragrant creation of Naked & Famous Denim. His pair gained their scent from a lack of washing, and smelt of regrets and loneliness. These WeirdGuy cuts by the Japanese masters of jeans owe their minty freshness to the marvels of science.
Naked & Famous have coated their indigo rope dyed denim with a wash of mini microcapsules, baking the coating into the fabric. Inside the tiny capsules is a "perfume", which releases a minty scent once it's scratched open.
The effect only lasts up to five washes, but you could always try adding a splodge of toothpaste to subsequent spin cycles? Don't blame us if it whitens anything. Pick up a pair from the Naked & Famous online store.