Jump to Main ContentJump to Primary Navigation
Top

The YMC store

ymc store.jpg

Fifteen years ago, the distinctive fashion label YMC was born in London's East End and now, as a fitting birthday gift (to us), it's making a grand return.

Launching a second standalone store near the style-conscious Brick Lane, YMC promises to offer customers a shopping experience they probably won't be getting on the high street.

The design of the store is heavily influenced by Victorian times with most of the fixtures and fittings boasting a vintage heritage. You'll be able to spot a fully-functioning 1920s till, authentic post-war prosthetic limbs (for displaying shoes and accessories of course) and a double-faced station clock which is an original timepiece from nearby Old Street station in the 30s.

There will also be clothes too. YMC promise that their clothes aren't influenced by seasonal trends and instead offer up something slightly different yet practical.

You can find out more about their clothing here and the store will be open at 23 Hanbury Street this week.

Related

Mackintosh Store.jpg

The new Mackintosh shop

silver tee in grey.JPG

New G-Star RAW by Mark Newson

Comments

More

Vans' new Christmas collection proves beyond doubt that Santa is real

Christmas skulls and ho ho ho laces is all we want to wake up to on December 25

by Jamie Carson
02 Dec 2016

"She's not my image," Tom Ford refused to dress Melania Trump

Apparently his clothes are too expensive for a First Lady to wear - OOOOOH BURN!

by Jamie Carson
01 Dec 2016

12 alternative Christmas jumpers

Who knew Slayer and Donald Trump would make good festive knitwear?

by Jamie Carson
01 Dec 2016

The 15 Coolest Watches For Under £100

Time to get your Christmas shopping sorted

30 Nov 2016

14 coats and jackets to get you ready for the arctic blast

Don't worry, nobody is freezing to death - yet

by Jamie Carson
29 Nov 2016

Football scarves: winter’s biggest accessory trend

Tame the cold evenings with these terrace-inspired beauties

by Jamie Carson
29 Nov 2016

Trainer of the Day: Size? x adidas Gazelle GTX 'London'

They look like a lovely postbox

by Sam Diss
28 Nov 2016

Watch Wes Anderson directed H&M Christmas advert starring Adrien Brody

Could this BE any more Wes Anderson?

by Emily Badiozzaman
28 Nov 2016

Alternative music t-shirts you won't see anyone else wearing

How else are they supposed to spot you from the crowd?

by Jamie Carson
25 Nov 2016

10 of the best looks from Oli Sykes' new Drop Dead collection

The Bring Me The Horizon frontman nails it in the new campaign

by Jamie Carson
25 Nov 2016