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The new school

Kit Neale HERO.jpg

We take a look at the labels set to make waves in 2013

Main image: Kit Neale

After debuting at the 2012 London Collections: Men, Kit Neale has already caught the attention of the fashion industry, finding himself supported by Fashion East at the most recent shows. Neale’s imaginative approach to prints is tastefully realised, through his haphazard spin on nursery wallpaper combined with London streetwear references. A definite one to watch, we’re looking forward to seeing what he creates at the next shows in January.



After launching its first collection in 2010, Italian brand MSGM went supernova last year and is now stocked in more than 280 stores worldwide. Designer Massimo Giorgetti’s creations exude a youthful but well-honed approach. Whether it’s printed rain coats, statement tailoring or Bermuda shorts, there’ll be something to catch your eye.


Louis W

Launched for autumn/ winter 2012, and not to be confused with The X Factor eccentric Louis Walsh, Louis W is a sub brand of APC – the king of understated chic. Almost entirely formed of perfectly cut, well- textured cropped jackets, the collection is a refined take on iconic classics. Each one has a clear reference, whether it’s the ‘Andy’ motorcycle jacket that harks back to Easy Rider or the ‘Tom’ jacket that channels Maverick in Top Gun.



After a rather odd beginning to life as a blog, tie brand Marwood launched its first collection in 2011 and since then it’s gone from strength to strength. It captured our attention after showing at London Collections: Men earlier this year. Due to an intelligent approach to design, its collections are a refreshing and original addition to the market. Marwood offers a range of ties, bow ties, pocket squares and scarves to make you to invest.


Jean Machine

Have you ever had trouble finding an understated, well-cut pair of jeans? You’re not the only one. In a market that’s oversaturated with options, it can be tricky to find a brand that has a subtle approach to design. However, newcomer Jean Machine has done just that. In the Seventies, Jean Machine was the definitive denim store on London’s Kings Road. Then, in 2008, it was re-launched by Chloe Lonsdale, daughter of the original founder, Tony, who wanted to revive the brand for a modern audience. The concept is simple: quality, well-cut, understated men’s jeans. The brand offers three cuts (slim, straight or relaxed) in four washes per season and a variety of well-honed basics for you to pair them with. A clear, chic and simple approach to modern men’s style.


Fourth & Main

With its roots in London’s creative culture, Fourth & Main has a modern take on menswear with a retail space in London's Newburgh Street. Born in May 2010, the brand's capsule collection offers a contemporary approach to classic style using British fabrics. It even publishes a biannual arts and culture journal that sits alongside the brand.




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