Jump to Main ContentJump to Primary Navigation
Top

The future of fashion

E Tautz look 1.jpg

Milan Fashion Week traditionally marks the start of the international menswear buying calendar. It’s been that way for years, and shows the event to be one of the most, if not the most, important of the year.

So what did the British Fashion Council do? It scheduled its inaugural male-focused fashion week to kick off the season instead. Clever. (We should make it clear, lest we cause a diplomatic headache, that any suggestion of underhand behaviour is firmly tongue in cheek.)

London Collections: Men took place from 15-17 June and was a huge and internationally supported success, with 48 designers previewing their spring/summer 2013 menswear ranges. It was a statement: men’s fashion matters. And the designers made the weekend count. ShortList’s highlights included Jonathan Saunders’ brave use of print, texture and colour, Lou Dalton’s modern take on luxury sportswear and Hackett’s nod to the 1974 version of The Great Gatsby starring Robert Redford (pictured centre).

But a clear sign of how successful the endeavour was came from designers Richard Nicoll and Meadham Kirchhoff – both already major players in avant-garde womenswear, and both making their debuts in menswear. Of course, the weekend was also about showcasing what we’ll be wearing next spring. Our advice: keep your shorter length shorts, look to luxury sportswear to bridge the gap between formal and casual, and invest immediately in tangerine and hot pink.

Related

Comments

More

Check out Stance's new line of lairy Fresh Prince socks

Sock it to 'em

by Gary Ogden
28 Apr 2017

The 13 best overshirts to wear this spring

For when it's too warm for a jacket and not warm enough for a t-shirt

by Sam Diss
28 Apr 2017

The Nike Air Force 1 finally gets the Flyknit treatment

Ready for the summer

by Sam Diss
28 Apr 2017

10 slides to keep your feet cool this summer

It's toe-time

by Gary Ogden
27 Apr 2017

Want some jeans with built-in mud splatters? That’ll be £350

Sorry, how much was that again?

by Tom Victor
27 Apr 2017

Ten great pairs of socks for you to wear this summer

Nobody likes ankles, anyway

by Gary Ogden
25 Apr 2017

New Balance serves you pastel mesh realness with 247 "Breathe" pack

Killing it

by Sam Diss
25 Apr 2017

What Action Man and G.I. Joe taught me about style

"Each doll had multiple dope mission-specific outfits and their uniforms and gear were like extensions of their personalities..."

24 Apr 2017

Supreme and Nike collab on some more classic basketball trainers

Just like your mum, they're chunky but beautiful

by Sam Diss
24 Apr 2017

adidas’s Busenitz Pro is designed to look even better as you ruin them

Thank god

by Sam Diss
24 Apr 2017