Along with "bespoke" and "custom fit", the term "tailored" gets bandied about with far too much ease by high street retailers. Unless someone with a tape measure makes us feel like we've really had clothes made for us and our unusually proportioned limbs, they shouldn't be allowed to get away with it.
That said, when it comes to Asics' new "Tailor" trainer pack, we're willing to let it go.
Consisting of an Asics Gel Lyte V and an Onitsuka Tiger Shaw Runner, the Tailor range adds some formal suiting to the mix. The Gel Lyte has been remodelled in synthetic nubuck grey panelling, while the Tiger Shaw Runner takes a pinstripe design right off the rack.
Launching on 7 February on Hanon, the Gel Lyte V fetch £105 while the Shaw Runner come in at £89.
And please, whatever you do, don't wear them with a suit.