Jump to Main ContentJump to Primary Navigation

The Concepts X Brooks 'Merlot'


Uttering ‘Merlot’ in certain circles risks provoking a reaction akin to Paul Giamatti’s acerbic wine snob in Sideways. It's fair to say the reputation hovering around the drink since that film was released has been slightly unkind.

This collaboration from Boston-based retailer Concepts and running shoe brand Brooks could change all that, and while you can’t drink it in, at least not in a literal sense, much like a fine wine, this pair of shoes will only get better with age.

After all, it’s not only a nod to a vintage year of running culture, it’s a nod to Brooks’ Washington state origins, where, and here’s the tenuous link, you’ll also find one of the largest productions of Merlot grapes for wine in the US.

Look closely and you’ll see that the trainers have even been designed via colour bases to replicate the transition of turning Merlot grapes into booze, morphing from dark navy at the heel, to lighter blue in the middle and finishing with the sort of rouge that will makes it look as though you've spent the morning stomping on grapes.

You’ll be able to snap up a pair online from 13 September. We’ll raise a glass to that.




The 25 best trainers of the summer


Converse's Jack Purcell leather trainers


The Asics Glow-In-The-Dark Trainers


Ora-Ïto's Wooden Nike Trainers


Michael Jordan & Roger Federer's NikeCourt Zoom


The wine milkshake


The 20 best independent trainer shops in the UK

Here's where you're buying your next pair of kicks

by Chris Sayer
10 Jul 2017

10 slides to keep your feet cool this summer

It's toe-time

by Gary Ogden
27 Apr 2017

Dr. Martens collaborate with Supreme for Spring collection

What are we saying about this lot then?

by Matt Tate
07 Apr 2017

Adidas has announced its first 3D-printed trainer for mass production

Wear the future on your feet

by Gary Ogden
07 Apr 2017

Are the new Yeezys just Reebok Classics with an adidas logo?

Kanye the innovator

by Matt Tate
23 Mar 2017

These LEGO self-lacing trainers will make tying your shoes a joy

Who needs Nike’s self-lacing sneakers, anyway?

by Gary Ogden
14 Feb 2017

Trainer of the day: Saucony Liberty

America isn't ALL bad

by Jamie Carson
12 Jan 2017

These new Air Jordan Super Nintendos are seriously next level

Trainers that push all the right buttons

by James Bird
05 Jan 2017

Running shoes that'll help you survive the January freeze

Christmas is over, time to get fit

04 Jan 2017

Furry Le Coq Sportif trainers look better than they sound

The French sports brand adds a calfskin heel to its classic Omega runner shape

by Jamie Carson
13 Dec 2016