Jump to Main ContentJump to Primary Navigation

Nike Air Max Day


International R Kelly Day. Bacon Day. Steak and blow... you get the idea. There are some mightily silly 'Days' knocking about the PR calendar, and Nike have just slotted in one of their own.

First released on 26 March 1987, the Air Max 1 became the dominant force in sports footwear - the visible Air window turning the heads of sneaker addicts and athletes alike.

To commemorate nearly three decades of their iconic trainer (we guess they missed the 25th and couldn't be bothered to wait another three years) 26 March is set to be Air Max Day - a day on which the air of Instagram and Twitter will be alive with the cry of #AIRMAX.

Far more importantly, the above Air Max 1 special edition will go on sale on 22 March in time for the momentous occasion. It's an update on the classic University Red colourway with a Volt colour and 3.26 (26 March in American dating) tongue design. Check out the Nike site for more details, or watch the promo video below.

(Images: Nike)



Frilled adidas Stan Smith


adidas Originals MCN Promodel


FEIT handmade trainers


Footpatrol's ace giraffe shoe


Cable Knit Converse trainers


The return of the Nike Air Tailwind



The 20 best independent trainer shops in the UK

Here's where you're buying your next pair of kicks

by Chris Sayer
10 Jul 2017

10 slides to keep your feet cool this summer

It's toe-time

by Gary Ogden
27 Apr 2017

Dr. Martens collaborate with Supreme for Spring collection

What are we saying about this lot then?

by Matt Tate
07 Apr 2017

Adidas has announced its first 3D-printed trainer for mass production

Wear the future on your feet

by Gary Ogden
07 Apr 2017

Are the new Yeezys just Reebok Classics with an adidas logo?

Kanye the innovator

by Matt Tate
23 Mar 2017

These LEGO self-lacing trainers will make tying your shoes a joy

Who needs Nike’s self-lacing sneakers, anyway?

by Gary Ogden
14 Feb 2017

Trainer of the day: Saucony Liberty

America isn't ALL bad

by Jamie Carson
12 Jan 2017

These new Air Jordan Super Nintendos are seriously next level

Trainers that push all the right buttons

by James Bird
05 Jan 2017

Running shoes that'll help you survive the January freeze

Christmas is over, time to get fit

04 Jan 2017

Furry Le Coq Sportif trainers look better than they sound

The French sports brand adds a calfskin heel to its classic Omega runner shape

by Jamie Carson
13 Dec 2016